Dresscode

Helsinki 2012 and New York City 2013

A community based art project in collaboration with the artist duo Nutty Tarts (Katriina Haikala and Vilma Metteri). Our goal was to investige how people construct their social image and how it correlates with their socioeconomical status in society. We had several drop-in photo studios in different places Helsinki and New York City. People from the streets were photographed and interwieved by us. Based on the interviev ansvers and the way people in each place dressed we made a fashion picture inspiered by each place. Dresscode is exhibited as a installation wih fittingrooms, photographs, sound and text.

The project was first shown as Cultural Dresscode in Helsinki 2012 at Amos Anderson Art Museum as part of the Exhibition Boutique, the New york edition of the project is first shown at Arnold and Sheila Aronson Galleries, Sheila C. Johnson Design Center, Parsons The New School for Design in New York as part of the Fashion Interactions exhibition. Both exhibitions are curated by Annamari Vänskä.



   

Dresscode fashion pictures, Brooklyn, Manhattan and Bronx.



   
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